From Orders to Opportunities: Just Eat Takeaway.com and Rokt Serve Up Relevant Customer Experiences
Just Eat Takeaway.com, one of the biggest players in online food delivery, is joining forces with Rokt to extend its retail media program and make each shopping experience more relevant to customers. With more than 82 million active customers across its brands, Just Eat Takeaway.com will use Rokt’s AI and machine learning to introduce endemic and non-endemic advertising offers on its confirmation pages. By tapping into Rokt’s AI-powered ecommerce technology and scaled network, the food delivery giant aims to enhance customer experiences during the Transaction Moment™ while earning new incremental revenue.
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany and Grubhub in the US along with restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada and Australia. As the company’s first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com’s brand apps and websites.
“Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty,” said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com. “We’re excited to leverage Rokt’s technology as we expand our retail media program post-checkout and enable advertising partners to share compelling messages that contribute to our mission to empower everyday convenience for our customers.”
Rokt’s trusted, scaled, ecommerce network has powered more than 4.6 billion transactions, allowing merchants to leverage their first-party data to create a more relevant customer experience while also maintaining full control of the types of offers displayed to their customers.
“We’re delighted to partner with Just Eat Takeaway.com and provide our network of advertisers with access to the company’s portfolio of brands that reaches a massive consumer audience across 19 countries,” said Marc Allsop, Head of EMEA at Rokt. “Over the past three years, Rokt has experienced exponential growth in the UK and Europe, with the number of transactions we power more than tripling year over year. Thanks to major partnerships with industry leaders like ASOS, Vinted, About You and, now, Just Eat Takeaway.com, Rokt will power 1 billion annual transactions in these markets.”
Tim Crouch, VP of Strategic Partnerships at Rokt, said, “The partnership with Just Eat Takeaway.com significantly adds to the reach of Rokt’s network, giving advertisers access to 90% of all food delivery customers in the UK and 60% of the UK population under age 40 via Rokt Ads.”
Just Eat Takeaway.com is the latest among a growing roster of leading global brands that are partnering with Rokt to launch and scale their retail media programs, including Vinted, Macy’s and Albertsons.
To learn more about how Rokt unlocks value in the Transaction Moment, visit Rokt Ecommerce.