Virgin Wines strengthens their customer acquisition strategy with Rokt Ads

The Challenge

Virgin Wines is a leading wine retailer in the U.K. dedicated to making wine accessible for all through a curated marketplace. Virgin Wines had experienced strong customer growth throughout the pandemic period, but they needed to find new ways to sustain their customer acquisition efforts. They wanted to explore new and innovative channels to supplement their existing marketing mix.

With Rokt Ads, Virgin Wines was able to:

• Reach new customers through an exclusive acquisition channel built on the confirmation pages of premium ecommerce sites.
• Uncover valuable and efficient audiences through Rokt’s machine learning.
• Easily experiment with new offers to dramatically increase performance.

Key Results

Virgin Wines launched on Rokt Ads with a compelling offer, and quickly grabbed the attention of customers who were actively spending online. They identified valuable audiences thanks to Rokt’s machine learning algorithm, and were able to scale them efficiently resulting in a 62% decrease in CPA. Rokt’s simple creative setup enabled Virgin Wines to easily experiment with new offers and creatives, resulting in a 121% increase to their conversion rate.

Moving forward

As they continue to strengthen their partnership with Rokt, Virgin Wines looks forward to scaling their campaign across Rokt’s rapidly growing inventory of premium ecommerce partners.