A global online travel agency wanted to drive better performance for their app install campaigns. Previously the provider powered their app install campaigns internally. Their existing integration required customers to manually enter their phone number and lacked personalization.
Rokt leveraged Rokt Ecommerce to power the app install campaign, which was only served to customers who had not previously downloaded it. Engagement was further enhanced by pre-populating the phone number with 3rd party data validation, and 1:1 personalization and messaging with the purchase details. Further targeting based on users (such as loyalty tier) drove higher install rates.
By increasing the user experience in terms of relevancy, individual personalization, and ease of install, Rokt’s solution increases overall conversion rates, delivering more value to the Partner and their customers.
The Results
Increase in Engagement Rate
Increase in installs driven
By driving more efficient install performance through a better user experience and increased relevance, the Rokt placement delivers a 218% increase installs driven vs the internal campaign.
