THE OPPORTUNITY

Vistaprint, a global e-commerce brand that produces marketing products for small businesses, wanted to grow business card sales and reduce costs in four markets.

ROKT SOLUTIONS

Rokt launched a two-stage campaign that drove traffic to a Vistaprint landing page, and followed up with a series of nurturing emails to engaged consumers. In each market, unique links were used with each creative and with email referrals for accurate weekly tracking and assessment.

The Results

1.

COB Reduction Exceeded Plan In All Markets

2.

Expanded To Include Different Product
Lines At Key Times Of Year

3.

Rokt's Proven To Be A Strong Sales Channel

Brand Marketing Manager,
Vistaprint

Vistaprint has found Rokt to be a versatile sales vehicle that brings us high quality customers cost-effectively. Importantly, the Rokt team works with us to ever-improve that strong performance.”