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Go beyond attribution
with Rokt
Incrementality

Scientifically measuring the impact of the Transaction Moment™

Despite unyielding attention paid to digital campaign effectiveness, the challenge of measuring the true impact of individual marketing investments persists.  In some ways, with today’s complex web of touchpoints and devices, the 100 year old adage “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half” has never been more relevant.

Enter Incrementality.

At Rokt, we’re at the forefront of this cutting-edge, data driven methodology that shows – with scientific accuracy – the true incremental revenue generated from a campaign.  How does Rokt Incrementality work? How does Rokt’s ability to connect brands with e-commerce customers during ‘the Transaction Moment’ ™ fuel our industry-leading solution? To answer these questions, and (finally) demystify campaign effectiveness, we invite you to take a deeper look.

Download this technical whitepaper to understand:

  • The challenges with digital campaign measurement today and how incrementality fits in
  • How Rokt measures incrementality and enables brands to confidently understand the incremental revenue directly attributed to their Rokt marketing campaign
  • How Rokt Incrementality’s rigorous methodology ensures unbiased measurement for your campaign
  • How Rokt Incrementality ensures a higher degree of accuracy than other methodologies such as Intent-to-treat